LINKEDIN POSITIONING
CONTENT STRATEGY
Make your business
harder to overlook.
Pink Fruit is a boutique LinkedIn consultancy for founders, consultants and small businesses that want more people to discover what they do.I help you figure out how your personal profile, company page and content can support the business you're building, then help you put it into practice.
DOES THIS SOUND FAMILIAR?
YOUR BUSINESS
HAS MOVED ON.
HAS YOUR
LINKEDIN?
Maybe you started consulting and your profile still mostly describes the jobs you had before it.
Maybe you've built a great business through referrals or Instagram, while the LinkedIn company page you created two years ago has been sitting there untouched.Or perhaps you've never seriously considered LinkedIn for your business because, as far as you were concerned, it was where corporate people went to find jobs.Fair enough. A lot of business owners still think of it that way.But LinkedIn has become a very different place for people building businesses, particularly when what you sell depends on expertise and people understanding why they should choose you.And you don't have to become a "LinkedIn person" to use it well.
LINKEDIN FOR BUSINESS
LINKEDIN GOT
A LOT MORE
INTERESTING
WHILE YOU
WEREN'T
LOOKING.
If you still associate LinkedIn with recruiters and corporate announcements, you're not alone. But there's a huge business audience sitting behind all of that.For a founder, consultant or small business, that creates another place to be discovered by people who might buy from you or recommend your work.Unlike platforms built around quick visual content, LinkedIn also gives you room to explain what you do and show people how you think.You certainly don't have to turn yourself into a LinkedIn influencer to use the platform well.A smaller, relevant audience can be far more useful when the people finding you are the people your business wants to reach.
18M+
small businesses use LinkedIn to grow
40M+
LinkedIn members engage with small businesses every week
STRATEGY BEFORE CONTENT
SO, WHAT SHOULD YOUR BUSINESS ACTUALLY BE DOING ON LINKEDIN?
There isn't one answer, and that's kind of the point.A consultant building a business around their own name may need a strong personal profile and content that gives potential clients a reason to keep reading.
A small business with a team might get more value from putting attention into its company page. For some businesses, both make sense.Before I recommend anything, I want to understand what you sell and who you're trying to reach. I also want to know what you're hoping LinkedIn can do for the business.Then we decide where your time and money are best spent, instead of throwing content at the platform and hoping something sticks.
WORK WITH PINK FRUIT
Ways to Work Together
Some clients need to rethink how they're presenting the business on LinkedIn. Others know what they want to say but need a strategy behind it, or simply want someone else to do the writing.Here's where I can help.
01
LINKEDIN PROFILE POSITIONING
Your LinkedIn profile may be one of the first places someone goes after hearing your name or discovering your business somewhere else.We'll reshape it around the business you're running now, so it connects you clearly to what you sell and gives people a useful picture of the person behind it.Depending on what needs work, this can include your headline, About section, Featured section and the way your experience is presented.For founders, consultants and solopreneurs whose personal profile is closely connected to their business.
02
LINKEDIN CONTENT STRATEGY
Posting becomes much easier when you know what belongs in your content in the first place.We'll develop a strategy around the business and the people you want to reach, then identify the subjects you have something worthwhile to say about. You'll leave with clear content pillars and a bank of topics and angles you can return to when it's time to write.For small businesses, this can also include company page audits and strategy, including how the company page and founder presence should work alongside each other.For people who are happy to create their own content but want a clear direction behind it.
03
LINKEDIN GHOSTWRITING
You have plenty of material for good content. It's probably sitting in conversations with clients, opinions you've developed through your work, stories you haven't thought about in years and things you find yourself explaining over and over again.Through regular discovery conversations, I pull that material out and turn it into LinkedIn posts in your voice. You stay close enough to the process that the ideas remain yours, without having to find several hours every week to turn them into content.Or, more simply: you talk, I write.For founders and who want to stay visible without making LinkedIn content another job.
Not sure where you fit? You don't need to decide before we talk.
BEHIND PINK FRUIT
I CARE ABOUT THE BUSINESS BEHIND THE CONTENT.
I'm Anna, the strategist and writer behind Pink Fruit Agency.Before starting Pink Fruit Agency, I spent years working in recruitment and business communication, where LinkedIn was part of my everyday world.
I've seen how quickly people form an impression from a profile, and how often a good business can look surprisingly underwhelming online simply because nobody has given much thought to how it's presented.I'm also a business owner myself, so I understand the other side of this. When you're already running the thing, finding time to figure out LinkedIn and create content consistently can sit at the bottom of the list for months.That's why my work starts with understanding your business rather than handing you a LinkedIn formula. I want to know what you're selling and where you want the business to go. I also want to understand how involved you realistically want to be.Pink Fruit is intentionally small. You work directly with me, with a process designed to feel personal and collaborative without filling your calendar with unnecessary meetings.
working together
HOW WORKING TOGETHER STARTS
Start with a conversation.Book an intro call and tell me a little about your business and what you're currently doing on LinkedIn. We can also talk about what you'd like to change or what you're trying to figure out.You don't need to know which service makes sense before we speak. I'll take a look at where you are now, ask some questions about the business and tell you where I think I can be useful.If it feels like a good fit on both sides, I'll recommend a scope of work and send you a proposal based on what we discussed.
READY WHEN YOU ARE
YOU'VE BUILT SOMETHING WORTH PAYING ATTENTION TO.
If your LinkedIn presence hasn't quite caught up with the business behind it, come tell me what you're working on and we'll see what makes sense.
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